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69 Best Sportstech Startups to Watch in 2024
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company | score | funding | investors | employees | industries | biz model | city | contact |
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Withings is a developer of digital health and wellness smart devices such as fitness trackers and watches. |
$60M · Series B | 2050 | 101 to 250 | Health Tech, Hardware, Sportstech, Mobile, Manufacturing, Wearables | B2B | Paris, France | •••••••••••@withings.com | |
Recycling Carbon Fiber Composite to produce a strong, light and ecological material with advanced technical grades |
$34M | Singular VC | 51 to 100 | Climate Tech & Green Tech, Hardware, Sportstech, Mobility & Transportation, Energy & Nuclear, Manufacturing, Community & Lifestyle | B2B | Paris, France | •••••••••••@fairmat.tech | |
Employee benefits and wellness platform. |
$104M · Series D | HV Capital, ProSiebenSat.1 Media, RTP Global | 251 to 500 | Sportstech, Fitness | B2B | Berlin, Germany | •••••••••••@urbansportsclub.com | |
Team Vitality is an e-sports platform. |
$15M | Rewired.GG | 51 to 100 | Gaming, Sportstech | B2C | Paris, France | •••••••••••@vitality.gg | |
Fnatic Team is a professional video gaming team, consisting of players from across the globe who all make a living through competing. |
$19M · Series A | Beringea | 51 to 100 | Gaming, Sportstech | B2B, B2C | London, UK | •••••••••••@fnatic.com | |
FIFA-style live football game. |
$20M · Series A | Seven Seven Six, Northzone, Moonfire Ventures | 11 to 50 | Gaming, Sportstech | B2C, Freemium | Stockholm, Sweden | •••••••••••@goals.co | |
Performance sportswear brand. |
$4M · Seed | Felix Capital, BNP Paribas, Silicon Valley Bank | 11 to 50 | Sportstech | B2B, Marketplace | London, UK | •••••••••••@castore.com | |
FitXR is on a mission to create a movement for movement |
$7M | Hiro Capital | 51 to 100 | Health Tech, Gaming, AR / VR, Sportstech, Fitness | B2C, SaaS | London, UK | •••••••••••@fitxr.com | |
Maison Sport is a marketplace connecting ski instructors with people learning to ski |
$3M · Series A | AlpInvest Partners | 1 to 10 | Edtech, Adtech, Sportstech, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@maisonsport.com | |
Esports data & odds provider |
$5M · Seed | Alven Capital | 11 to 50 | Gaming, AI, Sportstech, Esports, Business Intelligence | B2B, SaaS | Paris, France | •••••••••••@pandascore.co | |
Tennis and padel booking platform. |
$2M · Seed | Optimizer Invest | 51 to 100 | Sportstech | Marketplace, B2C | Madrid, Spain | •••••••••••@playtomic.io | |
Fitness game developers. |
$9M · Series A | Khosla Ventures, Heartcore, Tencent | 11 to 50 | Health Tech, Gaming, Sportstech, Fitness, Manufacturing | B2C | London, UK | •••••••••••@playquell.com | |
Sorare is the leading platform to collect and play with officially licensed football Crypto-goods. |
$615k · Pre Seed | Bessemer Venture Partners, SoftBank Group, Accel | 1 to 10 | Fintech, Crypto & web3, Gaming, Sportstech, Mobile, Payments | B2C | Paris, France | •••••••••••@sorare.com | |
SportEasy is an Online platform for managing amateur sports teams |
$5M · Series A | Seventure Partners | 1 to 10 | Sportstech, Legal Tech, Identity Management | B2B, SaaS | Paris, France | •••••••••••@sporteasy.net | |
Urban e-bikes manufacturer. |
$4M · Series A | Balderton Capital, Felix Capital, Slingshot Ventures | 501 to 1000 | CPG & Consumer Goods, Sportstech, Mobility & Transportation, Manufacturing, Ecommerce | B2C | Amsterdam, Netherlands | •••••••••••@vanmoof.com | |
Veo is a solution for recording and watching sports without a cameraman. |
$6M · Series A | Ventech, Seed Capital | 101 to 250 | Sportstech, Video, Manufacturing, Communications | B2B | Copenhagen, Denmark | •••••••••••@veo.co | |
BLAST Premier is an esports entertainment company. |
$13M | Heartcore, Creandum, Maki.vc | 11 to 50 | Gaming, Sportstech, Media and Entertainement | B2B | Copenhagen, Denmark | •••••••••••@blastpremier.com | |
Colizey is an online marketplace dedicated to sporting goods. |
$2M · Seed | Kima Ventures, Aglaé Ventures | 1 to 10 | Fashion, Sportstech | B2B, B2C, Marketplace | Paris, France | •••••••••••@colizey.fr | |
Building web3 games and experiences for Sports and Entertainment brands. |
$3M | Founders Factory, Play Ventures, Supernode Global | 11 to 50 | Crypto & web3, Gaming, Sportstech | B2C, Marketplace | London, UK | •••••••••••@eterlast.com | |
AI-powered sports fishing app for anglers. |
$150k · Seed | Northzone, SoftBank Group, Seedcamp | 101 to 250 | Sportstech, Mobile | B2C, SaaS | Stockholm, Sweden | •••••••••••@fishbrain.com | |
AI-powered media operating system for sports. |
$5M · Seed | Seven Seven Six, Kima Ventures, 35V | 11 to 50 | Sportstech, Media and Entertainement | B2B, SaaS | Lisbon, Portugal | •••••••••••@scoreplay.io | |
BLOK is one of London’s leading boutique class based gyms, combining fitness with art, design, and fashion. |
$592k · Pre Seed | ACF Investors | 51 to 100 | Health Tech, Edtech, Sportstech, Video, Ecommerce, Communications | B2C | London, UK | •••••••••••@bloklondon.com | |
Eastnine are on a mission to banish the ‘not today’ from daily fitness. |
$2M · Seed | Local Globe, Cherry Ventures | 1 to 10 | Health Tech, Sportstech | B2C, Freemium, SaaS, Marketplace | London, UK | •••••••••••@eastnine.fit | |
eShot Labs delivers WEB3 x VIDEO impactful solutions to the world of Media & Entertainment. |
$3M | Ventech | 11 to 50 | Crypto & web3, Sportstech, Media and Entertainement, Video, Communications, Productivity Tools, Creative Tools | B2B, B2C | Paris, France | •••••••••••@eshotlabs.com | |
Social platform for youth sports. |
$2M · Seed | Peak Capital, Luminar Ventures, Bonnier Ventures | 11 to 50 | Sportstech, Fitness | SaaS, B2C | Stockholm, Sweden | •••••••••••@heja.io | |
Let’s Do This is an online marketplace that that features endurance events in a global scale. |
$60M · Series B | 101 to 250 | Sportstech | London, UK | •••••••••••@letsdothis.com | |||
MindLabs is the world's first live mental health platform. |
$1M · Pre Seed | Seedcamp, Passion Capital | 1 to 10 | Health Tech, Sportstech, Mobile, Media and Entertainement | B2C, Freemium | London, UK | •••••••••••@wearemindlabs.com | |
Motosumo is a health, wellness, and fitness company. |
$6M · Series A | Seed Capital, Promentum Equity Partners | 1 to 10 | Health Tech, CPG & Consumer Goods, Sportstech, Fitness, Mobile | Freemium | Copenhagen, Denmark | •••••••••••@motosumo.com | |
Fantasy Football Mobile App & The First Football Video NFTs Marketplace, backed by IP. |
$2M · Series A | Semapa Next, Moonrock Capital | 11 to 50 | Crypto & web3, Gaming, Sportstech | B2C, Marketplace | Lisbon, Portugal | •••••••••••@realfevr.com | |
Esports betting platform. |
$2M · Seed | Bitkraft Ventures, Zenith Venture Capital | 1 to 10 | Gaming, Sportstech, Esports, Mobile, Media and Entertainement | B2C, SaaS | Stockholm, Sweden | •••••••••••@strafe.com | |
Toornament provide a solution for organizers to run tournaments, and give players the best experience. |
$3M | TRUST ESPORT | Sportstech, Esports | B2B, SaaS, Marketplace | Paris, France | •••••••••••@toornament.com | ||
Virtex Stadium is a Computer Software Company. |
$3M · Seed | Global Founders Capital (GFC), Sure Valley Ventures | 1 to 10 | Gaming, AR / VR, Sportstech | B2C | London, UK | •••••••••••@virtexstadium.com | |
Personalized running coach. |
$2M · Seed | Eka Ventures | 11 to 50 | Sportstech, Fitness | B2C | London, UK | •••••••••••@runna.com | |
Bcomp is a fribourg based startup that specializes in natural fiber composites. |
$35M · Series B | BMW i Ventures | 1 to 10 | Climate Tech & Green Tech, Fashion, Sportstech, Mobility & Transportation, Manufacturing | B2B | Fribourg, Switzerland | •••••••••••@bcomp.ch | |
Sports-gambling gaming platform. |
$7M · Seed | Felix Capital, Motier Ventures, 20VC | 11 to 50 | Gaming, Sportstech | B2C | Bordeaux, France | •••••••••••@omadagame.com | |
NFT-based gaming platform. |
$2M · Seed | Shima Capital | 11 to 50 | Crypto & web3, Gaming, Sportstech | B2C, Marketplace | Tallinn, Estonia | •••••••••••@cryptofightclub.io | |
exceL eSports is a gaming organisation serving global. |
$23M | 11 to 50 | Gaming, Sportstech | B2B, B2C | London, UK | •••••••••••@excelesports.com | ||
Online esports training platform. |
$337k · Pre Seed | Kibo Ventures, Goodwater Capital, Target Global | 1 to 10 | Edtech, Gaming, Sportstech | B2C, SaaS | Barcelona, Spain | •••••••••••@gamestry.com | |
Gym management platform. |
$53k · Seed | Notion Capital, Partech Ventures, Octopus Ventures | 101 to 250 | Health Tech, Sportstech, Fitness, Productivity Tools, Future of Work | B2B, SaaS | Dublin, Ireland | •••••••••••@glofox.com | |
Lenus eHealth is a B2B technology and innovation firm providing cloud-based SaaS to a broad variety of health professionals. |
N/A | EQT Ventures | 251 to 500 | Health Tech, Sportstech | B2B, SaaS | Copenhagen, Denmark | •••••••••••@lenusehealth.com | |
TAGPAY is a Fit Tech and FinTech data company and has the power to connect all stakeholders in sport (SaaS) |
$30M | 11 to 50 | Fintech, Sportstech | B2B, SaaS | London, UK | •••••••••••@tagpay.co | ||
Terra makes it easy for apps to connect to wearables |
$125k · Pre Seed | General Catalyst, Samsung NEXT, Y Combinator | 11 to 50 | Health Tech, Sportstech, Fitness | B2B, SaaS | London, UK | •••••••••••@tryterra.co | |
The Football Company is an NFT based fantasy football manager. |
$2M · Seed | Dreamcraft Ventures | 11 to 50 | Crypto & web3, Gaming, Sportstech | B2C | Munich, Germany | •••••••••••@thefootballclub.com | |
Walking on Earth is the digital platform that determines the individual’s stress level through a tech-based assessment. |
$470k · Pre Seed | Octopus Ventures | 1 to 10 | Health Tech, Sportstech, Fitness, Media and Entertainement | B2C, SaaS, Marketplace | London, UK | •••••••••••@walkingonearth.com | |
Content-as-a-service platform. |
$3M · Series A | Nauta Capital | 11 to 50 | Edtech, Sportstech, Art | B2C, SaaS | Barcelona, Spain | •••••••••••@world-mastery.com | |
Web based social app |
$5M | Index Ventures, Hummingbird Ventures, EQT Ventures | 1 to 10 | Sportstech, Sales and Marketing | B2B, B2C, Marketplace | San Francisco, United States | •••••••••••@letsdothisapp.com | |
Freeletics is a digital fitness company that offers tools to help promote physical fitness and mental strength. |
$25M · Series B | 101 to 250 | Health Tech, Sportstech, Fitness, Mobile | B2B, SaaS, Marketplace | Munich, Germany | •••••••••••@freeletics.com | ||
Kitman Labs is a sports analytics platform that generates insights to help professional athletes perform better. |
$5M · Series B | 101 to 250 | Health Tech, Deep Tech, Sportstech, Data and Analytics, Business Intelligence | B2B, SaaS | Dublin, Ireland | •••••••••••@kitmanlabs.com | ||
Playermaker is a football tech startup that provides coaching enhancement solutions for football academies. |
$10M · Series B | 51 to 100 | Sportstech | B2B, SaaS | London, UK | •••••••••••@playermaker.com | ||
99math is e-sports in school math! Global online tournaments for kids. They get excited and start achieving in math. |
$500k · Series A | Change Ventures, Play Ventures, Flyer One Ventures | 1 to 10 | Edtech, Gaming, Sportstech | B2C | Tallinn, Estonia | •••••••••••@99math.com | |
Auro is a mobile fitness-tech solution firm providing you with a personal trainer in your ear. |
$654k · Pre Seed | Blackfinch Ventures | 1 to 10 | Health Tech, Sportstech, Fitness, Mobile, Media and Entertainement | B2C, SaaS | London, UK | •••••••••••@auro.fit | |
All-in-one productivity software for fitness professionals designed to digitize and professionalize your sports consultancy business. |
$190k · Pre Seed | JME Ventures, Enzo Ventures, Athos Capital | 1 to 10 | Health Tech, Sportstech | B2B, SaaS | Madrid, Spain | •••••••••••@dudyfit.es | |
Marcher, courir, grimper, glisser : découvrez chaque jour de nouvelles aventures sportives et le matériel pour les réaliser. |
N/A | Seventure Partners | 1 to 10 | Fashion, Sportstech, Travel Tech, Ecommerce | B2C | Paris, France | •••••••••••@hardloop.fr | |
Joymo is a sports-based media and entertainment company. |
$1M | Investinor | 11 to 50 | Sportstech, Media and Entertainement, Video, Business Intelligence, Communications, Productivity Tools | B2C, SaaS | Oslo, Norway | •••••••••••@yoimo.no | |
Autonomous Robots |
$84k · Pre Seed | Almi Invest | 1 to 10 | Deep Tech, Sportstech, Robotics, Manufacturing | B2B | Stockholm, Sweden | •••••••••••@reloxrobotics.com | |
SwiftSkill is an esports analytics, strategy, and efficient team collaboration platform that helps you become a monster gamer. |
$204k · Pre Seed | Jenson Funding Partners | 1 to 10 | Gaming, Sportstech, Data and Analytics, Business Intelligence | B2C, SaaS | London, UK | •••••••••••@swiftskill.gg | |
Automated coaching for simulation games. |
$1M · Seed | Ascension Ventures, Concept Ventures, APX | 1 to 10 | Edtech, Gaming, AR / VR, Sportstech, Mobility & Transportation, Metaverse | B2C, SaaS, Marketplace | London, UK | •••••••••••@titanacademy.io | |
Volava is a fitness platform that brings the energy and benefits of studio-style workouts to the convenience and comfort of home. |
$826k · Seed | JME Ventures, Inveready | 11 to 50 | Health Tech, Sportstech, Fitness, Mobile, Sales and Marketing | B2C, Marketplace | Barcelona, Spain | •••••••••••@volava.com | |
BEAT81 is the most interactive, intelligent and intense group fitness experience on the market. |
$7M · Series A | EQT Ventures, Atlantic Labs | 11 to 50 | Health Tech, Sportstech, Fitness, Mobile | B2B, SaaS | Berlin, Germany | •••••••••••@beat81.com | |
BetDEX is the decentralized sports betting protocol. |
$20M | Lightspeed Venture Partners | 11 to 50 | Crypto & web3, Sportstech, Business Intelligence | B2B, SaaS | New York, United States | •••••••••••@betdex.com | |
Gadsme is an advertising company that offers advertising specifically for video games as well as sports. |
$8M · Seed | 11 to 50 | Gaming, Adtech, Sportstech, Mobile, Media and Entertainement, Sales and Marketing | B2B, SaaS | Paris, France | •••••••••••@gadsme.com | ||
In&Motion creates wearable smart protection systems that reduces risks of serious injuries due to falls. |
$12M | 360 Capital | 11 to 50 | Hardware, Sportstech, Privacy and Security, Mobility & Transportation, Manufacturing, Ecommerce, Internet of Things | B2B, B2C | Annecy, France | •••••••••••@inemotion.com | |
Digital platform for rugby players NFT cards. |
$2M · Seed | 11 to 50 | Sportstech | B2C | London, UK | •••••••••••@oval3.game | ||
FunXtion provides energetic fitness content and smart digital distribution systems that help fitness facilities remain relevant. |
$5M · Series A | Health Tech, Sportstech, Fitness | B2B, SaaS | Amsterdam, Netherlands | •••••••••••@funxtion.com | |||
GamerzClass is an online platform that focuses on helping gamers all over the world improve at their favorite games. Trusted by +500k users. |
$200k · Pre Seed | TrueSight Ventures, byFounders, Dreamcraft Ventures | 11 to 50 | Edtech, Gaming, Sportstech | B2C, Marketplace | Copenhagen, Denmark | •••••••••••@gamerzclass.com | |
Hiiker is platform and community for hikers and hiking trails. |
$177k · Pre Seed | Fuel Ventures | 1 to 10 | Sportstech, Mobile, Consumer Social, Media and Entertainement | B2C, Freemium, Marketplace | Dublin, Ireland | •••••••••••@hiiker.com | |
Keller Sports is an online retailers for tennis, running, fitness, outdoor & wintersport equipment. |
$11M | 51 to 100 | CPG & Consumer Goods, Sportstech, Ecommerce | B2C | Munich, Germany | •••••••••••@keller-sports.com | ||
We help gamers identify their weaknesses, work on those weaknesses and track their progression. |
$978k · Seed | Inventure, Antler, J12 Ventures | 1 to 10 | Gaming, Sportstech | B2C, SaaS | Stockholm, Sweden | •••••••••••@leetify.com | |
Midnite is a platform that is building the future of betting. |
$2M | 11 to 50 | Fintech, Gaming, Sportstech | B2C | London, UK | •••••••••••@midnite.com |
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Seedtable’s take on Sportstech
By Gonz Sánchez Sarmiento
CEO at Seedtable
The sports tech industry in Europe has experienced strong growth in recent years, with startups in the sector raising $1.4bn in 2022 alone. The Europe sports technology market is expected to grow at a CAGR of 17.04% from an estimated market size of US$6.025 billion in 2021 to US$18.129 billion in 20282. Wearable devices, digital signage, smart stadiums, sports analytics, and services are the major types of sports technology in Europe. The sports tech industry is revolutionizing the sports industry by enhancing the performance of athletes, improving fan engagement, and providing data-driven insights to teams2. The major trends in the European sports tech ecosystem include the growth of esports, the proliferation of streaming media options, and the development of augmented reality and virtual reality. The challenges facing the sports industry in 2024 include the need to attract and retain talent, the impact of climate change on winter sports, and the need to reduce the number of SKUs and create a successful combination of online and offline touchpoints.
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