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69 Adtech Startups in UK to Watch in 2024
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Last update to the database: May 26, 2024. See changelog.
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company | score | funding | investors | employees | industries | biz model | city | contact |
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WeGift provides a digital incentives platform to help brands engage with customers. |
$30M | AlbionVC, Unilever Ventures, Stride VC | 101 to 250 | Fintech, Adtech, Media and Entertainement, Payments, Ecommerce | B2B, SaaS | London, UK | •••••••••••@wegift.io | |
Permutive is a publisher-focused data management platform. |
$18M · Series B | SoftBank Group, EQT Ventures, Octopus Ventures | 51 to 100 | Adtech, Media and Entertainement, Publishing | B2B, SaaS | London, UK | •••••••••••@permutive.com | |
3D/AR high-fidelity assets paltform for ecommerce. |
$11M · Series A | Reflexive Capital, Interpublic Group, OLMA Capital Management | 11 to 50 | AR / VR, Adtech | B2B, SaaS | London, UK | •••••••••••@threedium.co.uk | |
Harness the exponential power of your brand fans |
$25M · Series B | Octopus Ventures, Eight Roads Ventures | 101 to 250 | CPG & Consumer Goods, Adtech, Media and Entertainement, Sales and Marketing, Ecommerce | B2B, SaaS | London, UK | •••••••••••@mention-me.com | |
A Global Creator Economy Company. |
$7M · Seed | Firstminute Capital, Bonnier Ventures | 51 to 100 | Adtech, Sales and Marketing | B2B, Marketplace | London, UK | •••••••••••@kyra.com | |
In-game advertising platform. |
$7M · Series A | Notion Capital, Rocket Capital, Speedinvest | 101 to 250 | Gaming, Adtech, Sales and Marketing | B2B, SaaS | London, UK | •••••••••••@admixplay.com | |
Genflow is a platform that allows influencers to own their own audience and build their own brands. |
$11M | Business Growth Fund | 51 to 100 | Adtech, Sales and Marketing | B2B | London, UK | •••••••••••@genflow.com | |
ID5 is an independent shared identity infrastructure for ad tech platforms and premium publishers |
$6M · Series A | 360 Capital | 11 to 50 | Adtech, Privacy and Security, Sales and Marketing | B2B, SaaS | London, UK | •••••••••••@id5.io | |
Programmatic transit advertising platform. |
$3M · Series A | Venturian Funding & Investment Group, Growthdeck, Caygan Capital | 11 to 50 | Adtech | B2B, Marketplace | London, UK | •••••••••••@drovo.media | |
Black Swan provides a SaaS solution that uses data analytics to allow brands to more accurately predict future consumer trends. |
$18M | AlbionVC | 101 to 250 | Adtech, Media and Entertainement, Data and Analytics, Sales and Marketing, Business Intelligence | B2B, SaaS | London, UK | •••••••••••@blackswan.com | |
Turtl is a SaaS cloud-based content automation platform that enables businesses to personalize interactive content at scale. |
$17M · Series A | Octopus Ventures | 51 to 100 | Adtech, Media and Entertainement, Sales and Marketing | B2B, SaaS | London, UK | •••••••••••@turtl.co | |
Measuring Human Response At The Speed & Scale Of AI |
$12M · Series B | Molten Ventures, NordicNinja VC, Karma Venture | 51 to 100 | CPG & Consumer Goods, AI, Adtech, Machine Learning, Media and Entertainement, Sales and Marketing, Ecommerce | B2B, SaaS | London, UK | •••••••••••@realeyesit.com | |
Maison Sport is a marketplace connecting ski instructors with people learning to ski |
$3M · Series A | AlpInvest Partners | 1 to 10 | Edtech, Adtech, Sportstech, Ecommerce | B2B, B2C, Marketplace | London, UK | •••••••••••@maisonsport.com | |
proSapient is a research platform that gathers networks of insights from executives and SMEs via global consultations and surveys. |
$2M · Seed | Smedvig Capital | 101 to 250 | Adtech, Media and Entertainement, Sales and Marketing, Business Intelligence | B2B, SaaS | London, UK | •••••••••••@prosapient.com | |
Zephr is a technology platform for media companies to grow their subscription revenue. |
$3M · Seed | Nauta Capital | 51 to 100 | Adtech, Publishing, Sales and Marketing | B2B, SaaS | London, UK | •••••••••••@zephr.com | |
OnePulse is a mobile app that connects people and businesses with opinions and reward them through PayPal. |
$2M | Blackfinch Ventures | 11 to 50 | Adtech, Mobile, Media and Entertainement, Sales and Marketing, Business Intelligence | B2B | London, UK | •••••••••••@onepulse.com | |
Nozzle.ai is an eCommerce and advertising optimization platform for Amazon. |
$2M · Seed | Parkwalk Advisors | 11 to 50 | Adtech, Ecommerce | B2B, SaaS | London, UK | •••••••••••@nozzle.ai | |
Podcast publishing solutions for both enterprises and consumer |
$1M | Pembroke VCT, Haatch | 11 to 50 | Adtech, Music and Audio, Sales and Marketing, Podcast | B2B, B2C, SaaS | London, UK | •••••••••••@auddy.co | |
GWI is a supplier of target audience insight to the global marketing industry. |
$180M · Series B | 251 to 500 | Adtech, Media and Entertainement, Data and Analytics, Sales and Marketing, Business Intelligence | B2B, SaaS | London, UK | •••••••••••@gwi.com | ||
AI-powered mobile ad platform. |
$28k · Seed | Balderton Capital, Mercia Asset Management, Passion Capital | 51 to 100 | Adtech, Mobile, Media and Entertainement, Sales and Marketing | B2B, SaaS | London, UK | •••••••••••@adludio.com | |
Monetizing mobile games non-intrusively using audio ads! AudioMob are the creators of Audio Enhanced Banners & Rewarded Audio |
$1M · Seed | Lightspeed Venture Partners, Atomico, Supernode Global | 11 to 50 | Gaming, Adtech, Media and Entertainement | B2B, Marketplace | London, UK | •••••••••••@audiomob.com | |
Full-stack digital audio advertising platform. |
$330k · Pre Seed | Corvus Ventures, Shape VC | 11 to 50 | Adtech, Music and Audio, Sales and Marketing | B2B, Marketplace | London, UK | •••••••••••@adtonos.com | |
InfoSum provides a decentralized platform designed to remove the trust barriers between progress and privacy. |
$15M · Series A | 11 to 50 | Adtech, Data and Analytics, Privacy and Security, Business Intelligence | B2B, SaaS | London, UK | •••••••••••@infosum.com | ||
Consumer rewards platform. |
$824k · Seed | Triple Dragon | 11 to 50 | Gaming, Adtech | Marketplace | London, UK | •••••••••••@gamestaketechnologies.com | |
Creative workflow platform. |
$20M · Series A | 11 to 50 | Adtech, Media and Entertainement, Sales and Marketing | B2B, SaaS | London, UK | •••••••••••@ziflow.com | ||
Studiospace is a growth platform for independent agencies and their pioneering leaders. |
$1M · Seed | Fuel Ventures | 1 to 10 | Adtech, Media and Entertainement, Sales and Marketing | B2B | London, UK | •••••••••••@studiospace.com | |
Evidently is a creative agency that renders content, digital campaigns, animation and brand planning services. |
$125k · Pre Seed | Atomico, Y Combinator | 11 to 50 | Adtech, Data and Analytics, Sales and Marketing, Business Intelligence, Creative Tools | B2B, SaaS | London, UK | •••••••••••@evidently.com | |
Glimpse Protocol delivers accurate digital ads with zero data disclosed. |
$1M · Seed | Force Over Mass Capital | 1 to 10 | Adtech, Media and Entertainement, Sales and Marketing | B2B, SaaS | London, UK | •••••••••••@glimpseprotocol.io | |
Search all the secondhand, rent and repair sites in one click! |
$718k · Pre Seed | Haatch | 1 to 10 | Adtech, Mobile, Ecommerce | B2C, Freemium, Marketplace | London, UK | •••••••••••@asklomafirst.com | |
PubX empowers Publishers to make more money from their programmatic advertising via an AI-powered dynamic floor pricing tool. |
$500k · Pre Seed | Force Over Mass Capital, Concept Ventures, Haatch | 1 to 10 | Adtech, Media and Entertainement, Sales and Marketing | B2B, SaaS | London, UK | •••••••••••@pubx.ai | |
Rabble is a privately held company that boost your fitness levels, meet people and have fun by joining a Rabble game. |
$900k · Pre Seed | Inbox Capital | 1 to 10 | Health Tech, Adtech, Fitness, Mobile, Sales and Marketing | B2B | London, UK | •••••••••••@joinrabble.com | |
ProQuo is a marketing & consumer insights technology that tracks brands, tests creative ideas and helps teams take actions that power growth |
$6M | 11 to 50 | Adtech, Media and Entertainement, Sales and Marketing, Business Intelligence | B2B, SaaS | London, UK | •••••••••••@proquoai.com | ||
Vidsy is the creative technology engine powering mobile video ad creation for brands. |
$16M | 51 to 100 | Adtech, Mobile, Media and Entertainement, Video, Sales and Marketing, Communications | B2B, SaaS | London, UK | •••••••••••@vidsy.co | ||
Creative management platform for marketers. |
$6M · Series A | 51 to 100 | Adtech, Sales and Marketing | B2B, SaaS | London, UK | •••••••••••@ad-lib.io | ||
Bidstack empowers brands to place advertising into spaces that sit naturally within video games. |
$11M | 51 to 100 | Gaming, Adtech, Media and Entertainement | B2B, SaaS | London, UK | •••••••••••@bidstack.com | ||
Influencer Marketing, Powered by Science. |
$5M | 101 to 250 | Adtech, Media and Entertainement, Sales and Marketing | B2B | London, UK | •••••••••••@tailify.com | ||
We help the world's leading organisations stay ahead of the game through audience collaboration. |
N/A | Ascension Ventures, Portfolio Ventures | 11 to 50 | Adtech, Mobile, Media and Entertainement, Data and Analytics, Sales and Marketing, Community & Lifestyle, Business Intelligence | B2B, SaaS | London, UK | •••••••••••@bulbshare.com | |
CONCURED uses Artificial Intelligence to show marketers exactly what topics drive engagement, and what to write about next. |
N/A | QVentures | 11 to 50 | AI, Adtech, Media and Entertainement, Sales and Marketing | B2B, SaaS | London, UK | •••••••••••@concured.com | |
Humant Life repurposes old content by influencers into stock videos to license to publishers/advertisers. |
N/A | APX | 1 to 10 | Adtech, Media and Entertainement, Video, Sales and Marketing, Communications | B2B, SaaS | London, UK | •••••••••••@humant.life | |
A single programmatic platform that enables advertisers to create, activate, measure and optimise brilliant brand campaigns at scale. |
N/A | Notion Capital, ACF Investors | 11 to 50 | Adtech, Media and Entertainement, Video, Sales and Marketing, Business Intelligence, Communications | B2B, SaaS | London, UK | •••••••••••@scoota.com | |
ID-less ad personalization. |
$5M · Series A | Praetura Ventures | 1 to 10 | Adtech | B2B | Oxford, UK | •••••••••••@covatic.com | |
Ambassadors - engage with brands to earn money, freebies and other rewards. Brands - harness the power of passionate customers and fans. |
$4M | 11 to 50 | CPG & Consumer Goods, Adtech, Consumer Social, Media and Entertainement, Sales and Marketing | London, UK | •••••••••••@brandbassador.com | |||
Creatives platform. |
$1M · Seed | 11 to 50 | Fashion, Adtech, Media and Entertainement, Sales and Marketing | B2B, Marketplace | London, UK | •••••••••••@contact.xyz | ||
Good-Loop converts advertising money into charitable donations - whilst delivering 70% higher engagement for the advertiser. Win-win : ) |
$1M · Seed | 11 to 50 | Fintech, Adtech, Sales and Marketing | B2B, SaaS | London, UK | •••••••••••@good-loop.com | ||
Enterprise-grade video streaming solution for companies looking to stream copy-protected content to millions of users |
$5M · Seed | 11 to 50 | Adtech, Video, Communications, Productivity Tools | B2B, SaaS | London, UK | •••••••••••@lamin.ar | ||
Ostmodern is a creative strategic firm that stays abreast of the latest technological trends in developing digital media products. |
$2M | 101 to 250 | Adtech, Media and Entertainement, Video, Sales and Marketing, Communications | B2B | London, UK | •••••••••••@ostmodern.co.uk | ||
Buzzbike is launching a tech-driven cycle scheme for London, creating a new sponsorship platform for brands. |
$2M | 1 to 10 | Adtech, Mobility & Transportation, Manufacturing, Sales and Marketing, Ecommerce | B2C, SaaS, Marketplace | London, UK | •••••••••••@buzzbike.cc | ||
Dragonfly AI is a predictive visual analytics platform that simulates how attention works in the brain to show what the audience sees first. |
$825k · Seed | 1 to 10 | AI, Adtech, Machine Learning, Media and Entertainement, Data and Analytics, Sales and Marketing, Business Intelligence | B2B, SaaS | London, UK | •••••••••••@dragonflyai.co | ||
A global marketplace enabling creators to monetise their brand. No risk. No waste. |
N/A | 11 to 50 | Fintech, CPG & Consumer Goods, Fashion, Adtech, Media and Entertainement, Sales and Marketing, Ecommerce | B2B, Marketplace | London, UK | •••••••••••@everpress.com | ||
Personalised celebrity video messages and live experiences |
$800k · Pre Seed | 11 to 50 | Adtech, Music and Audio, Media and Entertainement, Video, Sales and Marketing, Communications | B2B, Marketplace | London, UK | •••••••••••@thrillz.co.uk | ||
Sparkbox is a retail price optimisation, planning & insights platform. |
$2M | Praetura Ventures | 1 to 10 | CPG & Consumer Goods, Adtech, Sales and Marketing, Business Intelligence, Ecommerce | B2B, SaaS | Southampton, UK | •••••••••••@sparkbox.co | |
RETìníZE is a VR technology start-up. |
$2M · Seed | Sure Valley Ventures, Techstart Ventures | 11 to 50 | AR / VR, Adtech, Media and Entertainement, Video, Communications | B2B, SaaS | Belfast, UK | •••••••••••@retinize.com | |
Yela is a celebrity messaging and creator platform. |
$2M · Pre Seed | Hambro Perks Ltd., Ascension Ventures, Samos Investments | Adtech, Media and Entertainement, Sales and Marketing | B2B, Marketplace | Bath, UK | •••••••••••@yela.com | ||
We provide powerful immersive brand experience & data platform which allows brands & retailers to link offline customers to online profiles |
$1M | 11 to 50 | Adtech, Machine Learning, Sales and Marketing, Business Intelligence | B2B, Marketplace, SaaS | London, UK | •••••••••••@ksubaka.com | ||
Fanvue, an all-new platform aiming to shape the future of content monetisation. |
$1M | 11 to 50 | Adtech, Sales and Marketing, Creative Tools | B2B, Marketplace | London, UK | •••••••••••@fanvue.com | ||
SaaS marketplace, clean room technology, full transparency, privacy and data compliance at scale |
$1M · Pre Seed | 1 to 10 | Adtech, Media and Entertainement, Sales and Marketing, Developer Tools, Cloud | B2B, SaaS, Marketplace | London, UK | •••••••••••@evorra.com | ||
Beacon powered loyalty app and SaaS/CRM system for hospitality businesses and customers |
$1M · Seed | 11 to 50 | Foodtech, Hardware, Adtech, Mobile, Consumer Social, Manufacturing, Sales and Marketing, CRM | B2B, SaaS | London, UK | •••••••••••@embargoapp.com | ||
Octaive believes in creating a digital world where advertising creates more meaningful connections between brands and consumers. |
$679k · Pre Seed | 1 to 10 | Adtech, Media and Entertainement, Sales and Marketing | B2B, Marketplace | London, UK | •••••••••••@octaive.com | ||
Programmai is a predictive marketing technology that radically improves the incrementality of acquiring new and repeat customers. |
$1M · Seed | 11 to 50 | Adtech, Media and Entertainement, Data and Analytics, Sales and Marketing | B2B, SaaS | London, UK | •••••••••••@programmai.com | ||
Swapi is the only digital wallet globally that allows users to swap their loyalty rewards, cashback & gift cards between brands. |
$485k · Pre Seed | 1 to 10 | Fintech, Adtech, Mobile, Sales and Marketing, Ecommerce | B2C | London, UK | •••••••••••@swapi.global | ||
The Happiness Index helps organisations measure their key employee engagement AND happiness drivers to power their people strategy. |
$1M · Seed | 11 to 50 | Adtech, Hiring and Recruitement, Data and Analytics, Sales and Marketing, Business Intelligence, Enterprise Software | B2B, SaaS | London, UK | •••••••••••@thehappinessindex.com | ||
We pay creator invoices, crazy fast. |
$651k · Pre Seed | 1 to 10 | Fintech, Adtech, Mobile, Payments, Sales and Marketing | B2B | London, UK | •••••••••••@xpo-app.com | ||
The world's first regulated Attention Exchange ® |
$324k · Pre Seed | 1 to 10 | Fintech, Adtech, Mobile, Sales and Marketing, Ecommerce | B2B | London, UK | •••••••••••@zedosh.com | ||
LightBox Planner providers marketers with all of the elements needed to build a modern TV plan via a single access point. |
$1M | Adtech, Sales and Marketing | London, UK | •••••••••••@lightboxtv.co.uk | ||||
Text analysis platform that uses comparison to extract value from language data |
$6M | 51 to 100 | Adtech, Data and Analytics, Business Intelligence | B2B, SaaS | Lancaster, UK | •••••••••••@relativeinsight.com | ||
Force24 is the marketing automation company. |
$6M · Series A | 51 to 100 | Adtech, Media and Entertainement, Sales and Marketing | B2B, SaaS | Leeds, UK | •••••••••••@force24.co.uk | ||
Cutting-edge mobile app plug-in that allows companies to hyper-focus their marketing efforts with geo-triggered customer engagement tools. |
N/A | 1 to 10 | Adtech, Mobile | London, UK | •••••••••••@bubbl.tech | |||
Advertising platform for streaming gamers and brands. |
N/A | 11 to 50 | Gaming, Adtech, Business Intelligence | B2B, B2C, Marketplace | London, UK | •••••••••••@aggero.io | ||
Chatloop is a social browser that creates contextual conversations on content. |
$2M · Seed | 11 to 50 | Adtech, Mobile, Media and Entertainement, Sales and Marketing, Web Browsers | B2B, SaaS | Manchester, UK | •••••••••••@chatloop.com |
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